We examine fixed-price mechanisms in bilateral trade through the lens of regret minimization. Our main results are twofold. (i) For independent values, a near-optimal $\widetildeΘ(T^{2/3})$ tight bound for $\textsf{Global Budget Balance}$ fixed-price mechanisms with two-bit/one-bit feedback. (ii) For correlated/adversarial values, a near-optimal $Ω(T^{3/4})$ lower bound for $\textsf{Global Budget Balance}$ fixed-price mechanisms with two-bit/one-bit feedback, which improves the best known $Ω(T^{5/7})$ lower bound obtained in the work [BCCF24] and, up to polylogarithmic factors, matches the $\widetilde{\mathcal{O}}(T^{3 / 4})$ upper bound obtained in the same work. Our work in combination with the previous works [CCCFL24mor, CCCFL24jmlr, AFF24, BCCF24] (essentially) gives a thorough understanding of regret minimization for fixed-price bilateral trade. En route, we have developed two technical ingredients that might be of independent interest: (i) A novel algorithmic paradigm, called $\textit{fractal elimination}$, to address one-bit feedback and independent values. (ii) A new $\textit{lower-bound construction}$ with novel proof techniques, to address the $\textsf{Global Budget Balance}$ constraint and correlated values.

We consider a fixed-price mechanism design setting where a seller sells one item via a social network, but the seller can only directly communicate with her neighbours initially. Each other node in the network is a potential buyer with a valuation derived from a common distribution. With a standard fixed-price mechanism, the seller can only sell the item among her neighbours. To improve her revenue, she needs more buyers to join in the sale. To achieve this, we propose the very first fixed-price mechanism to incentivize the seller's neighbours to inform their neighbours about the sale and to eventually inform all buyers in the network to improve seller's revenue. Compared with the existing mechanisms for the same purpose, our mechanism does not require the buyers to reveal their valuations and it is computationally easy. More importantly, it guarantees that the improved revenue is at least 1/2 of the optimal.